Data personalisation isn't just a nice to have, it changes how customers respond to what you send them. Here are a few ways our clients put it to work:
Data personalisation, often called Variable Data Printing (VDP), allows us to customise every individual piece in a print run. Instead of printing 5,000 identical brochures, we can change the name, address, specific images, or unique offer codes on every single page. This makes your direct mail much more effective because it is tailored specifically to the person receiving it.
As a full-service print company, we take your raw data files and prepare them for production. This includes "cleansing" the data by removing duplicates and checking against the Mail Preference Service (MPS) to ensure you aren't wasting money on undeliverable mail. We also format the data to ensure your campaign qualifies for the best possible postage rates.
Yes. Data security is our top priority. Because we handle the data, printing, and fulfilment all under one roof, your information never has to be passed around between different agencies or third parties. we use secure transfer protocols and strict GDPR-compliant processes to ensure your customer data is protected from the moment we receive it until it is securely deleted after the job is complete.
We can work with most standard data formats, including CSV and Excel files. Our team handles the technical side of "mapping" your data to the print design. We simply need to know which columns in your spreadsheet should correspond to the personalised areas on your printed materials, and we manage the rest.
