Gemini Print Solutions managed Rouden Pipetek’s 292-page flagship product directory from start to finish, coordinating content from 23 suppliers, creating print-ready artwork, and overseeing production and distribution across the South of England. The project was completed one week early, on budget, and freed up internal teams to focus on core business activities, while also providing a digital flip book for ongoing sales and supplier use.
Rouden Pipetek is the largest independent supplier of drainage and pipework products to the construction, groundwork, civil engineering and agricultural sectors in the South of England, with four strategically located depots across the region. The company’s reputation for reliable service and high‑quality product availability has made it a trusted partner for contractors and engineers throughout the region.
When Rouden decided to expand its annual product directory from a modest brochure into a comprehensive flagship publication of 292 pages, the increase in scale highlighted resourcing challenges within their in‑house team.
Rouden had historically managed the product directory internally, including collecting supplier content and coordinating with printers. As the directory grew in size and complexity, the internal workload became unsustainable, particularly the tasks of:
Co‑ordinating with each of Rouden’s key suppliers to collect product text, images and technical details
Creating print‑ready layouts for hundreds of products while ensuring brand consistency
Project managing proofing, amendments and final approvals across multiple stakeholders
Overseeing print production and nationwide distribution to the four depot locations and supplier partners
With limited internal capacity, Rouden required a single external partner to manage the entire process from start to finish, with minimal distraction to their core sales and operations teams.
Gemini Print Solutions delivered a turnkey project management and production service over a two‑month period. Key elements of the solution included:
📌 Dedicated Project Management
A dedicated account manager was assigned to lead the project from beginning to end, acting as the single point of contact for Rouden and all key suppliers.
📌 Supplier Liaison and Content Collection
Gemini proactively engaged with 23 of Rouden’s top suppliers to gather all required text, product specifications and imagery for inclusion in the directory.
📌 In‑House Design and Artwork Production
Collected content was briefed to Gemini’s in‑house design studio to produce brand‑aligned, print‑ready artwork. Layouts were created according to Rouden’s brand guidelines, with multiple proofing rounds to ensure accuracy.
📌 Collaborative Proofing and Sign‑Off
The proofing process involved iterative rounds with suppliers and the Rouden leadership team, ensuring every product range was correctly represented. Final artwork was fully approved within 7 weeks, one week ahead of schedule.
📌 Print Production and Distribution
Once sign‑off was complete, Gemini managed production with trusted print partners and coordinated delivery:
Bulk delivery of directories to each of Rouden’s four depot locations
10 additional copies shipped to each of the 23 suppliers
📌 Digital Flip Book Creation
To maximise usability, Gemini’s studio produced a digital flip book version of the directory, now used by Rouden’s business development team and published on their website for online reference.
1. Time Saved for Core Staff
The Sales Director and internal team were able to remain fully engaged with core business activities, maintaining focus on revenue‑generating work throughout the two‑month project.
2. Early Delivery and Increased Revenue Opportunity
The completed directory was distributed one week ahead of schedule, enabling Rouden to capitalise on associated sales opportunities during this additional period.
3. Budget Control and Predictability
The entire project was delivered within the pre‑agreed budget, eliminating cost overruns and ensuring financial certainty for planning.
4. Enhanced Digital Resource
The digital flip book provides ongoing value, supporting online product discovery and strengthening Rouden’s digital presence.
Managing a large-scale publication with hundreds of products across multiple suppliers is a complex and resource-intensive process. Without expert project management, organisations risk delays, errors, and increased costs. By partnering with Gemini Print Solutions, Rouden Pipetek was able to:
Maintain brand consistency and accuracy across all printed and digital materials
Free up internal staff to focus on revenue-generating tasks
Deliver a project faster and within budget, maximising return on investment
Provide digital access to the catalogue, improving supplier engagement and sales support
This demonstrates how professional print project management can transform resource-heavy initiatives into streamlined, value-generating campaigns.
Ready to free up internal resource and deliver high‑impact catalogue and print projects on time and within budget? Contact Gemini Print Solutions to discuss your next project.
