SHACKLETON

Summary:

Gemini Print Solutions delivered a seamless, confidential nationwide brand relaunch for Shackleton Advisors, a UK Chartered financial planning firm. Across multiple locations, we ensured 100% brand consistency, on-time delivery, and full confidentiality, while saving time and reducing costs by consolidating all print, merchandising, and logistics with a single trusted supplier. This project highlights how expert print and fulfilment management can support sensitive multi-site launches across the UK with flawless execution.

 

 

Background

Shackleton Advisors is one of the few Chartered financial planning firms in the UK, a mark of professional excellence awarded by the Chartered Insurance Institute, indicating adherence to rigorous ethical and technical standards. 

Shackleton has been recognised consistently in FT Adviser’s Top 100 Financial Advisers rankings for several years, reflecting strong performance and industry trust. 

As part of an ambitious growth strategy that included strategic acquisitions and a full company wide rebrand rollout across multiple UK locations, Shackleton engaged Gemini Print Solutions to manage all branded print and promotional collateral production.

The Challenge

Shackleton faced a complex logistical and confidentiality challenge:

  • A simultaneous brand rollout across many UK locations required the production and distribution of a comprehensive suite of printed and branded materials

  • Because the rebrand was being implemented alongside sensitive acquisitions and growth plans, information leaks could have had serious commercial consequences if materials were released prematurely during production or delivery

  • Managing multiple suppliers risked inconsistency in brand execution and elevated project management costs

The firm therefore needed a single trusted supplier capable of delivering across the entire UK, under strict non disclosure obligations, with full quality and brand governance

Gemini’s Solution

Gemini Print Solutions developed a fully managed production and delivery plan that included:

🔹 Single Supplier Print and Logistics Management

Consolidated responsibility for print production, quality control, storage, pick and pack, and delivery scheduling across all sites

🔹 Confidentiality Protocols

All work was produced under strict non disclosure agreements, internal handling controls and secure project workflows to protect sensitive branding and acquisition information

🔹 Brand Aligned Print and Merchandise

Comprehensive delivery of printed collateral and personalised branded merchandise within updated brand guidelines, including stationery, signage, client packs, and promotional items

🔹 Synchronized Nationwide Delivery

Logistics ensured every location received its assets to a strict timetable, avoiding bottlenecks and enabling a coordinated multi site launch.

Results and Benefits

1. Cost and Time Efficiency
By consolidating all production and distribution with one supplier, Shackleton cut costs by 15% compared with managing multiple vendors. Centralising print and logistics reduced administrative overhead and leveraged bulk purchasing, saving substantial time and money.

2. Consistent Brand Execution
100% brand and colour consistency was achieved across dozens of printed products and merchandise variants, which was crucial for reinforcing brand identity across all UK offices.

3. Zero Confidentiality Breaches
No leaks or premature disclosures occurred during a highly sensitive rebrand period, safeguarding strategic acquisitions and internal planning.

4. Nationwide Coordination
Assets were delivered on schedule to all locations in the UK, supporting a seamless national launch and ensuring all regional teams were activation ready on the same day.

Why This Matters

In controlled brand environments such as regulated financial services, maintaining strict confidentiality and brand integrity is essential for compliance and reputation management. This project demonstrated how a centralised, fully audited print and fulfilment partner can elevate operational execution and protect strategic initiatives in complex multi location rollouts

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