Category: Blog

Print and digital marketing are often treated as separate disciplines, but the most successful campaigns increasingly combine both. When integrated effectively, print and digital marketing can help businesses increase engagement,…

Choosing the right promotional items for summer can make the difference between a giveaway that gets forgotten and one that delivers lasting brand visibility. While seasonal campaigns often focus on…

Avoiding common print mistakes is one of the most valuable things you can do before sending any job to press. Even well-designed materials can end up costly to reprint or…

Point of sale materials are one of the most direct tools a brand has for influencing buying decisions. Whether you are promoting a seasonal offer, launching a new product, or…

Choosing the right print finishing options can completely change how a printed piece is perceived, handled and remembered. Strong finishing techniques for print improve durability, add tactile interest and create…

Good design matters in print more than online because the physical nature of printed materials leaves very little room for error. Once something is printed, it cannot be adjusted in…

Managing multiple print suppliers can seem practical at first, especially as businesses grow and marketing activity becomes more varied. However, many organisations are now reconsidering that approach and choosing to…

Ordering banners for events and exhibitions involves more than simply choosing a design and sending it to print. From selecting the right material to preparing artwork correctly, there are several…

Foil blocking is a high-end printing technique used to apply metallic or pigmented foil to a surface using heat and pressure. It is widely recognised for its ability to create…

Managing print across teams can get messy, fast. Multiple suppliers, outdated artwork, inconsistent branding, and endless back and forth all add time, cost, and friction. That is exactly what web2print…